The benefits of Live Streaming are quickly becoming the standard for engaging with audiences. It’s more personal and real-time, a massive advantage in many industries. Live Streaming helps build trust and engagement on social media platforms such as Twitch, Facebook, and YouTube.
In this blog post, we will discuss the 15 benefits of live Streaming with a professional service and the best streaming software.
What is Live Streaming?
The best way to describe live Streaming is its immediacy of it. It’s a one-way direct communication from the broadcaster to the viewer, instead of an interaction between both parties like in video recordings and recorded broadcasts.
Streaming lives online can be effective and impactful in many ways. It allows streamers to share events, live announcements, and promotions and take control of the advertisements.
Live streams are often done on Facebook Live, YouTube Live, or Twitch, where people can stream their videos. The content can be anything from a cooking tutorial to an interview with the president of the United States.
Why Should You Use a Professional Streaming Service?
There are many benefits to using a live stream service rather than broadcasting your video feed with a webcam or smartphone camera!
Many technical things come into play when it comes to living Streaming, which can be challenging. There’s no substitute for the quality of professionally produced videos, which you get when you go with a live streaming service.
15 Benefits of Live Streaming With a Professional Service:
1. High-Quality Streams
The quality of streams is key to an effective communication strategy for any business. Whether you want to stream on Twitch, Facebook, or YouTube, you have to do high-quality streams to engage with your audience.
Professional services have access to higher bandwidth networks, resulting in better quality videos for Streaming.
2. Wide Variety of Content Uses
With a professional service, you can use live streams for marketing your business or promoting an event in just about any industry! Some examples include:
- A chef who wants to stream cooking videos on YouTube and demonstrate her cooking skills with fresh ingredients from the grocery store nearby.
- An interior design company that wants to offer an interactive discussion about home design in a live stream on Facebook.
- A charity organization is hosting a fundraising dinner and would like to invite guests via live streaming video during the event so they can partake remotely.
- A Twitch gamer and life caster want to build communities and increase engagement in a live stream.
3. Ease and Convenience
It’s easier to live stream with a professional service because it will take care of the technical side for you. They will set up everything you need to make your live Streaming easier. You don’t need any special skills to do a live stream, and all you have to do is show up!
4. Distraction-Free Streaming
The benefit of live Streaming with a professional service is that the technical and production side is more or less taken care of. You can focus on what’s important: your content!
As a creator, the most crucial part of your business is to produce good quality content. So this provides you with an opportunity to be creative, network with others in real-time, and create new strategies for reaching out to audiences.
5. Video Monetization
You may be thinking, “OK, but how am I going to make money from live streams?” With a professional service, that’s easy. You can set up a paywall for viewers to subscribe and watch your stream. Or you could monetize with ads, in-stream sponsorships, or donation options.
6. Greater Audience Potential
A professional service will help you to reach a larger audience. It includes the ability to stream on your site and syndicate content across other social media platforms such as Facebook, YouTube, and Twitch at the same time.
7. Analytics Tracking
We all know that there are many ways to generate leads for a business, but not everyone knows the importance of using analytics tracking systems.
To honestly know what is going on with your live Streaming, you need an analytics tracking system to give you the complete picture. You can also use the information from your analytical tracker to determine the best times of day for a live streaming event or campaign, which means that people are more likely to tune in at these times because they know it’s worth their time.
Professional service helps track the analytics to ensure you are getting the best possible result.
8. Customer Support
It can be challenging to troubleshoot technical problems. Especially if someone has a minimal live streaming experience, it can be challenging to solve that issue.
Professional services offer customer support in both live chat and phone lines. This ensures that you have quick and easy access to customer service.
9. Mobile Streaming
According to the study, smartphone users today are 3.8 billion, and only 79.4 million people use laptops and computers.
As you can see, most of your potential viewers are likely to be using smartphones. Also, many people who will watch your stream may be on the go. Professional services offer mobile Streaming, which means you can stream your video live from anywhere and at any time. Also, you can get a wide range of traffic.
10. Reliable Global Delivery
Professional services can send a live stream reliably and securely across any distance in real-time or on-demand. This is useful for events, conferences, training sessions, lectures, or presentations that may be happening around the world.
11. Cost-Effectiveness
Live Streaming offers cost-effective broadcasts without sacrificing quality. For example, live streaming can be done with any video camera, computer, or mobile device and only requires a few minutes of setup time if you use a professional service.
12. Real-Time Engagement
Live Streaming is a great way to engage with your audience in real-time. For example, when you are hosting an event or tour of your facility and want to offer the same experience as if someone was on-site without physically requiring them to be there.
13. Integrations With External Tools
A professional service has integrations that allow easy connection to third-party applications such as Google Hangouts, Zoom Video Calls, YouTube Live Broadcasting, etc. This helps the live streamer to have more control over the broadcast.
14. Privacy and Security
The significant benefit of using a professional service is that all live streams are encrypted, providing security for both the sender and receiver. Professional services offer private channels that provide additional privacy and encryption for data transmission.
15. Streamlined Broadcasting Experience
With a professional service, you get access to a streamlined broadcasting experience. This includes features such as live streaming product videos, production of video tutorials and training sessions, or anything else that you would like to broadcast!
Advance: Best Live Streaming Software (For Twitch and YouTube)
1. Streamlabs OBS Live Streaming Software
Streamlabs OBS can be the best live streaming software for those looking to stream on both Twitch and YouTube. Best of all, it’s completely free!
Streamlabs OBS has an easy-to-use interface and is perfect for those just starting Streaming!
Key Features:
- With this software, you can stream to any platform
- It’s completely free!
- You can go in life within a few minutes.
- Best live streaming software for Twitch and YouTube
OBS Studio is the best live streaming software I have ever worked with because it has so many features that you can customize to your needs. Best of all, it works on both PC and Mac!
What I liked about OBS Studio how customizable the scenes are. You can change the layout and add as many as two webcam feeds at a time with this software (if you want!).
If you’re looking for something with more features and working on both PC and Mac, OBS Studio is the Best Live Streaming Software (For Twitch and YouTube).
Key Features
- Best Live Streaming Software for Twitch, YouTube, Mixer, Facebook, etc
- Easy to use interface
- Easily change scenes and add webcam feeds into the scene
- Works on both PC and Mac!
Conclusion
With the help of professional service, you can stream live videos to your audience with ease. There are many benefits to switching from pre-recorded videos or static images on social media posts to streaming in real-time.
We hope this blog post about the benefits of live Streaming has been informative and helped you find ways that live Streaming could work for your business! If any of these points resonate with you, we offer our services as a way for businesses like yours to get started quickly and easily without breaking the bank.
Get in touch today if you want more information about how we can make it happen for your company!
